Conveying value through design ♪

Hazel is a multidisciplinary designer from Taiwan with professional experience in both Taiwan and the UK.

Her career began in 2021 as an in-house visual and product designer in the travel gear industry, focusing on marketing materials and physical product design while maintaining brand identity consistency. She later transitioned to freelance design, collaborating with clients across various sectors. During this period, she also co-founded Sweniverse, an independent art toy brand, where she managed product development from initial concept to international exhibitions, gaining practical experience in cross-functional collaboration and aligning design with business constraints.

After completing her Master’s in Design at the University of Leeds in 2024, Hazel focused her practice on human-centered digital experiences. Most recently, she worked as a product designer for a specialty coffee brand, where she designed the physical packaging and optimized the UI/UX for the e-commerce platform. She also researches and integrates AI collaboration tools into her workflow to improve design efficiency.

Hazel 是一位來自台灣的跨領域設計師，具備台灣與英國的跨國工作經驗。

她的設計生涯始於 2021 年，早期在旅遊用品產業擔任內部視覺與產品設計師，負責維護品牌視覺一致性、平面行銷物與實體產品開發。轉為自由接案後，她廣泛與不同產業的客戶合作；同時，她也共同創立了獨立藝術玩具品牌 Sweniverse，負責從概念發展到國際展會的完整產品開發流程，並從中累積了跨領域協作與結合設計與商業需求的實務經驗。

在 2024 年取得英國里茲大學設計碩士學位後，她進一步深化以使用者為核心的數位體驗設計。近期，她在精品咖啡品牌擔任產品設計師，負責實體包裝設計以及電商平台的 UI/UX 優化。此外，她也持續研究並將 AI 協作工具導入工作流中，以優化設計流程與工作效率。